Objective
To create a new logo alongside new packaging for their unique coffee grounds flavour, “Bahamas Blend.”
To create a new logo alongside new packaging for their unique coffee grounds flavour, “Bahamas Blend.”
They’re looking for a pastel/soft, medium look to their packaging to help visualize new customers' tastes.
Process
The starting sketch concepts gave me the most struggle with how expansive the packaging could be; instead of the local coffee route, I decided to aim to visualize the taste.
The colour choices were made to entice the eyes when looking in the store and give an automatic process of a flavoured coffee; in this case, the darker tones help give that Bahamas tribes look.
The colour choices were made to entice the eyes when looking in the store and give an automatic process of a flavoured coffee; in this case, the darker tones help give that Bahamas tribes look.
The client required the image to have the feeling of a hand drawing, a chalk effect. I think the picture is one of the essential parts of a product. It mainly points out how a customer will react and decide to buy that product. My creative idea was an image of a Bahamas Tribe mask. I started with a basic process - doing sketches with thumbnails, client review, and lining out and finalizing the process. I used a 3d rendering application from Adobe to make the mock-up version of the coffee bag this time.