Objective
The objectives of this project are to refresh the current London Chamber of Commerce logo and any supporting material required and create a campaign to promote ‘memberships’ to the intended target audience.
Process
The beginning was by searching for similar non-profit organizations and competitions, so I designed the correct designs that are as close as possible to express this field. After searching, I could choose the appropriate colours for the logo and font to convey the idea. As for the advertising campaign, I decided to select the drawing, not the pictures used in marketing in the labour market, so that the posters would be different and distinctive.